Senior marketing direction for SMall-Medium BUsinesses who can’t justify a Marketing Director

If you’re a founder-led business in Burnley or East Lancashire with a junior marketer but no senior marketing brain on the team, I’ll help you turn scattered tactics into a clear plan that generates leads your sales team can actually close.

TELL ME ABOUT YOUR SITUATION

YOU’VE GOT A MARKETER, BUT NO MARKETING LEADERSHIP

You’ve invested in marketing – maybe a Marketing Exec, some SEO, email campaigns, even a bit of PPC (pay-per-click advertising).

But you’re still saying things like:

  • “I’ve got a junior marketer but no one to tell them what to do.”

  • “We rely on referrals and I know we need more predictable lead generation.”

  • “The things that used to work – SEO, email – don’t seem to move the needle, and PPC feels too expensive to gamble on.”

You’re not short of ambition.

You’re short of time, bandwidth and senior marketing support.

Small and mid-sized businesses shouldn’t have to choose between a full in-house team they can’t afford or spending tens of thousands a month to be an afterthought at a big agency.

I work with founder-led SMEs in East Lancashire to give you access to a senior marketing brain — part-time, practical and on your side.

A man with dark hair and a beard smiling, wearing a navy blue shirt, standing against a light background.

I’m PAUL

FRACTIONAL HEAD OF MARKETING

FOR SMEs LIKE YOURS

I know that in a business your size, you could sort this if you had the time or the budget to free up a senior marketing brain on the leadership team.

You’re not short of ideas – you’re stretched. My job is to take the marketing load off your shoulders and turn it into something structured that actually supports sales.

Over the last 10 years I’ve:

  • Worked in B2B agencies helping businesses like yours turn scattered tactics into joined-up marketing that brings in leads.

  • Led marketing for one of the world’s largest HubSpot agencies, generating double the target opportunity for sales in 2025.

  • Built and developed marketing teams from juniors to confident managers, winning multiple HubSpot awards along the way.

WHAT CHANGES WHEN YOU HAVE SENIOR MARKETING
SUPPORT

After 12 months of effective marketing direction, here’s what clients typically say:

  • “Leads come in more frequently and are easier for sales to close.”

  • “Our Marketing Exec is thinking strategically and driving bottom-line revenue rather than just ticking boxes.”

  • “We’ve stopped guessing – there’s a clear marketing strategy in place that we’re actually following.”

  • “I can finally take my eye off the day-to-day marketing and trust it’s being led properly.”

HOW WE’LL WORK TOGETHER

QUICK CALL

We spend 20–30 minutes talking about what you’re trying to achieve and what’s getting in the way with your current marketing setup.

CLEAR PLAN & PRICING

I come back with a simple 3–6 month plan and a few options for how I can support you, with clear pricing for each level of support.

CHOOSE YOUR LEVEL OF SUPPORT

You decide how much guidance or hands-on delivery you and your team need from me – from senior oversight and coaching for your Marketing Exec through to part-time, hands-on delivery – and we get started.

TELL ME ABOUT YOUR SITUATION

EXAMPLES OF WORK

  • BRINGING IDEAS TO LIFE

    See how to turn thoughts and ideas into events and pipeline impact.
    Brand · Event · Partnerships

    A man with glasses and a beard, smiling and pointing at a classroom blackboard filled with notes and diagrams about 'AVID' and 'AVID action'.

  • CREATING WEBSITES THAT WORK

    Planned and delivered award-winning business websites that clarify your offer and support sales conversations.
    B2B & B2C · Website · Content

    A tablet displaying a website about metal 3D printing services, with a fingerprint graphic on a black background.

  • REACHING THE RIGHT AUDIENCE

    From millions in revenue to local community building with zero ad budget.
    Strategy · Community · Comms/PR

    Aerial view of a cricket field with event overlay for the 99th Worsley Cup Final at Turf Moor on August 10, 2025, sponsored by J.W. Lees.
SEE SOME REAL EXAMPLES OF MY WORK

“Paul’s work on roles and competency frameworks helped us set our people up to succeed.”

Melanie Stuttard,
Talent & Culture Director at Avidly

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“Paul helped me grow from a junior writer into a confident content marketer.”

Mayzin Han, direct report at Digital 22

“PAUL HELPED BRIDGE THE GAP BETWEEN ‘DOING BITS OF MARKETING’ AND ACTUALLY BUILDING A SALES PIPELINE”

Bharat Tripathi, Owner of Northern Mark Architecture

TELL ME ABOUT YOUR SITUATION

Use this form to tell me a bit about your business, your current marketing setup, and what you’d like to change.

I’ll reply with a suggestion for a short call and a couple of ways I might be able to help – or I’ll tell you honestly if I’m not the right fit.